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BoomTown Masterclass

Generate, Convert, and Retain “Clients for Life”





Real estate is a people business but there are fundamentals within that business that really can be boiled down to a rinse-repeat formula. These are the tactics and strategies that work time and time again, that the top producers in the industry swear by, and that are a nonnegotiable if you want to build a sustainable real estate business. For this Real Talk Master Class we’re welcoming three tenured experts from within our own BoomTown team. They’ll share their respective insights for how to generate, convert, and retain clients for life!


Meet Your Experts:
Dotty Bell, Director of Digital Marketing
Adam Berns, Senior Director of Operations, Success Assurance
Ashley Mixon, Senior Manager Client Experience 

    Day 1 with Dotty Bell – Generate: Today's top digital marketing strategies for generating leads

    • Seasonal advertising trend
    • Importance of diversifying your lead source
    • How to generate for quality and quantit
    • Leveraging Dynamic Property Ad
    • Top 5 things you should be doing with your digital marketing  


    Day 2 with Adam Berns – Convert: Data-proven best practices for lead follow-up

    • Strategic follow-up
    • Diversifying your communication
    • Bad agent habits, and how to fix them
    • The value of a Lead Concierge Service
    • The most dollar-productive follow-up tactics
    • My leads aren’t converting, now what?


    Day 3 with Ashley Mixon – Retain: White-glove service that scales

    • What to do during & before the prospecting stage
    • What to do during the transaction stage
    • Maintaining client relationships after the deal
    • Delivering white-glove service without overextending yourself
    • Understanding the client experience & meeting consumer demands  




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